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“Your brand is a reflection of who you are and what you offer. But for it to have real impact, it must resonate with the right people.”


On today’s chapter review of the book Personal Branding by Kenrick Urhefe.

(A little backstory, in case you are wondering why I am talking about this book. I am currently on a personal challenge to read one chapter every week and share my reflections from it.

So far, it has been an amazing read, and I would honestly recommend it to anyone who is serious about personal branding, standing out on social media, and building a strong and formidable brand.)

Chapter 6 focuses on finding your target audience through research and market analysis.

As the book puts it, and I will quote, “Most personal brands fail for one reason. They never clearly define who they serve.” The idea of having a target audience may sound cliché, but this chapter completely unraveled that notion for me. The truth is, the narrower your focus, the greater your impact. You cannot serve everybody, can you?

The chapter opens with the paradox of specificity. Specificity creates clarity. It goes on to explain why defining your target audience is crucial to personal branding. After reading this chapter, I sat down with a book and pen to reevaluate certain things. What I loved even more were the exercises, self assessment tests, and actionable steps scattered throughout the chapter, which made the experience more than just reading.

What stood out most to me was the idea of niche marketing. Niche marketing is essentially focusing on a specific group where you can position yourself as an authority by tailoring your personal brand to serve a clearly defined segment of the market.

Many industries today are already saturated, and one of the most effective ways to stand out is through niche marketing. It is magic. It is individuality. It is thinking beyond the obvious.

Dearest reader, who do you serve? Most successful personal brands are not built on clever tactics or polished aesthetics. They are built on a deep understanding of who they serve and why that service truly matters.

That is it for today’s review. See you next Saturday for the next chapter.

@favvy_Okwans🖤.

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