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“Most successful professionals understand that isolation breeds limitation.”

On today’s chapter review of the book Personal Branding by Kenrick Urhefe.

(A little backstory, in case you’re wondering why I’m talking about this book. I am currently on a personal challenge to read one chapter every week and write my reflections on it.

So far, it has been an amazing read, and I would honestly recommend it to anyone who is serious about personal branding, standing out on social media, and building a strong, formidable brand.)

Chapter 5 talks about Networking and Collaboration. This chapter delves into how networking and collaboration play essential roles in shaping your brand.

Before now, I hadn’t really given it much thought. I knew networking was good for opportunities and all, but this chapter was a real eye opener to the level of impact leveraging networks and collaboration can have on you and your brand.

“In a world where referrals and word of mouth are critical, networking ensures that you’re top of mind when opportunities arise.”

This made me pause and think. What is the worth of my connected network?

Just as they say you are the average of the five people closest to you, the same applies in branding. Your network and collaborations have a direct impact on how far you can go.

Some of the things that stood out to me in this chapter include the six types of networking, which are social networking, professional networking, online networking, industry specific networking, peer networking, and mentor networking. It also highlights the importance of building a diverse network, effective networking strategies, and the role of reciprocity in networking and collaboration.

Dearest reader, this chapter entails much more. From the role of emotional intelligence in networking and collaboration to steps on how to not just gain good networks but also how to nurture these relationships, manage collaborations, and use various helpful tools. But no, I’m not in the business of giving you all the details, so I’ll leave you with this.

Networking doesn’t end with exchanging contacts at a conference. Each relationship should serve a purpose within your brand architecture.

See you next Saturday.



@favvy_Okwans 🖤

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